It pays to have a college diploma and preferably more than one. According to a December 2, 2010 article in the Denver Business Journal, the U.S. Census Bureau says a worker with an advanced degree will earn 31 percent more than a colleague with a bachelor’s degree, and 128 percent more than somebody who never went beyond high school.
That’s good news for the workforce in Boulder, the U.S. metropolitan area with the strongest brainpower, according to a new Portfolio.com analysis of the nations 200 largest markets. The study’s objective was to identify markets that have the highest levels of collective brainpower, as indicated by their residents’ educational attainment.
Boulder is blessed with an economic mix that places a premium on education. It’s not only the home of the University of Colorado, but also a burgeoning hub for high-technology, electronics and aerospace companies. The result is a broadly educated workforce. Five of every six adults in the Boulder area (82.5 percent) have attended college, the strongest concentration in the study group. And 26 percent of Boulders residents hold masters, doctoral or professional degrees, also the highest figure in the country.
Portfolio.com which, like the Denver Business Journal, is owned by American City Business Journals used U.S. Census Bureau data to analyze the levels of educational attainment in 200 metros, ranging in size from New York City to Burlington, Vt. The study assigned point values to five rungs of an educational ladder, ranging from high-school dropouts to holders of advanced degrees. The score for a given market depended on the percentage of adult residents (25 or older) on each rung. The higher the score, the stronger a market’s collective brainpower.
Ann Arbor, Mich., and Washington, D.C., are the runners-up in the brainpower standings. Ann Arbor, the site of the University of Michigan, is second to Boulder in the concentration of adults who attended college (77.4 percent) and the share who hold advanced degrees (25.5 percent). The federal government, lobbying organizations and major law firms attract thousands of educated workers to Washington, where 47.3 percent of adults hold at least a bachelors degree. The only two markets to outrank it in that category are Boulder (57.9 percent) and Ann Arbor (49.5 percent).
Rounding out the top five in the national brainpower rankings are the college centers of Durham, N.C., and Fort Collins. The Durham market includes Duke University and the University of North Carolina at Chapel Hill, while Fort Collins is home to Colorado State University. Only California and Colorado had two metro areas in the top 10. Among other Colorado communities, Colorado Springs ranked No. 15 on the index, while Denver was No. 21 and Greeley came in at No. 136.
Portfolio.com followed Census Bureau guidelines in designing an educational ladder. The following are the five rungs, with average annual earnings for all workers, both full time and part time, at each level (as of 2007) in parentheses:
- Advanced degree ($61,287), including professional, doctoral or masters degree.
- Bachelors degree ($46,805).
- Associate degree or attended college without any degree ($32,874).
- High-school graduate ($26,894).
- High-school dropout ($19,405).
Scores for each rung were determined by comparing the 2007 median income for all workers ($33,452) with the corresponding figure for that level of educational attainment.
Each adult with an advanced degree, for example, was valued at 1.83 points, and each dropout was worth 0.58. Totals for all adults within a market were averaged and then converted to a final score. Above-average performances received positive scores, while below-average results were given negative scores. Boulder sits atop the brainpower standings with a final score of 3.941, followed by Ann Arbor at 3.228 and Washington at 2.573. At the opposite end of the rankings are several Texas and California markets where college graduates are outnumbered by high-school dropouts. Last place belongs to Merced, Calif., with a score of minus-2.558. Thirty-four percent of Merced’s adult residents left high school without receiving diplomas. Only 11.3 percent hold at least a bachelors degree. Also in the bottom five are McAllen-Edinburg and Brownsville, Texas, and Visalia and Bakersfield, Calif.
The Portfolio.com study encompassed the 200 metropolitan areas with populations greater than 207,000. If the rankings are confined to markets with at least 1 million residents, the five areas with the strongest brainpower are Washington (third in the overall standings), San Jose (seventh), Boston (eighth), San Francisco-Oakland (10th) and Raleigh (12th). The million-plus market with the lowest brainpower score is Riverside-San Bernardino, Calif. The major metros with the next-worst rankings are Las Vegas, Memphis, San Antonio and Tampa-St. Petersburg.